Activision marketing chief says GTA VI will lift Call of Duty
GTABoom questions Tyler Bahl's optimism, noting Modern Warfare 4 launches weeks before Rockstar's game rather than alongside it.
BriefHeistNotes News Desk·
Activision chief marketing officer Tyler Bahl argues that Grand Theft Auto VI will help Call of Duty rather than threaten it, according to GTABoom. The site picked up his comments from an interview with The Game Business.
Bahl's case is that GTA VI will bring lapsed players back to their consoles. He also says Call of Duty's lasting strength is its community and social play. He brushed off the idea of a two-game showdown with the Zelda remake: "No offense to Zelda," he said, "but [GTA and COD] are the two biggest games of the year."
GTABoom is sceptical. It points out that Call of Duty: Modern Warfare 4 launches in late October, weeks ahead of GTA VI's November 19 release, and that most publishers have steered clear of November. The site adds that players' time and money are limited. It also says GTA VI's online mode, which it expects in 2027, could compete directly for the social hours Call of Duty depends on.
The full piece is on GTABoom.
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