GTA VI umbrellas and banner planes reach South Beach before city deal
GTABoom says the physical rollout is moving ahead even though the Miami Beach branding contract was reportedly still unsigned.
BriefHeistNotes News Desk·
Grand Theft Auto VI promotional material has started appearing on Miami Beach, according to GTABoom. The site points to footage and photos that reporter Joel Franco shared on October 14. They show umbrellas carrying the game's "VI" logo and palm-tree artwork, still furled and locked in boxes on the sand. A worker reportedly told Franco the umbrellas should be put up that weekend, and themed Vice City chairs are also being delivered.
GTABoom also describes planes towing banners for NINE1NINE, the game's send-up of the real club E11EVEN, a nod to the banner plane in the first trailer. Nobody has confirmed who is paying for those flights. The outlet had earlier reported that the city branding agreement, arranged through Amplify Marketing, had not been signed and would probably miss its October 15 deadline. It notes the gear on the beach is the same Boucher Brothers equipment that agreement covers.
The full report, including wider Miami tie-ins, is on GTABoom.
Sources
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