Sensor Tower estimates GTA 6 preorders have passed $750 million

Grand Theft Auto VI has brought in an estimated $751 million from preorders across PlayStation 5 and Xbox, according to analytics firm Sensor Tower, as reported by IGN on November 4, 2026.

The figure is an outside estimate. Rockstar and Take-Two have not published preorder numbers.

What we know

IGN cites Sensor Tower data that puts preorder sales at roughly 7.71 million units as of November 3, 2026. The firm's estimate shows a heavy lean toward PlayStation:

• PlayStation: about 74% of preorders, or roughly $559 million
• Xbox: about 26%, or roughly $192 million

The game launches on November 19, 2026 on PlayStation 5 and Xbox Series X|S. The Standard Edition costs $80 and the Ultimate Edition costs $100.

IGN suggests the revenue total may be inflated by buyers choosing the pricier Ultimate Edition. It points to an August interview with CNBC in which Take-Two CEO Strauss Zelnick said the early premium uptake was "a reflection of the fact that the most avid consumers are the ones who are preordering now."

Zelnick also defended the $80 base price in comments to IGN. He argued that AAA game prices have not kept up with inflation, and that the real cost of a big-budget game is lower now than it was 20 years ago. He said Take-Two expects the game to be "an incredible bargain as experiences go." He added that the company considers the premium edition good value as well.

For comparison, IGN notes that GTA V made $800 million in its first 24 hours. It reached $1 billion in three days, which made it the fastest entertainment product to hit that mark.

What isn't confirmed yet

• The totals. Sensor Tower's figures are estimates. Neither Rockstar nor Take-Two has confirmed them, and the official numbers could be different.
• What the dollar figure means. IGN describes the $751 million as profits. A total built from units sold multiplied by price would normally measure gross revenue, not profit.
• The edition split. The idea that Ultimate Edition sales are pushing the total up is IGN's reading, backed by Zelnick's general comments. Neither IGN nor Sensor Tower gives a breakdown by edition.
• The GTA V record. IGN says only that GTA VI could beat its predecessor's launch numbers. Whether it does will not be clear until after November 19.